Small Batch Manufacturing in Fashion: How to Start with 30–100 Pieces as a Startup Brand

Designing Thoughtfully, Producing Intentionally

In the early days of working with fashion startups, I’d often hear the same nervous question:
“I only want to make 50 pieces… is that even possible?”

And the answer is: yes. But it requires a different kind of approach. One rooted in clarity, flexibility, and a deep respect for the craft.

At Marcí by Jill, I work with a lot of emerging brands that aren’t trying to become the next Zara. They want to start slow, test their designs, refine their message, and build a loyal community. For them, small batch production isn’t just a limitation. It’s a strategy.

Let’s talk about what small batch manufacturing really means, what’s possible, and how to make it work without losing your mind (or your margins).

Why Go Small?

Not every designer wants to or should start with 500 units. Small batch production is perfect for:

• Testing your product with real customers
• Gaining early feedback without overcommitting
• Creating scarcity and storytelling around limited editions
• Reducing waste and avoiding deadstock

It’s also far more manageable when you’re funding the collection yourself or working with tight cash flow.

But “small” can be a tricky word in fashion. For some manufacturers, anything under 300 units is considered small. For others, 50 pieces is generous. So how do you navigate that?

What Is a Small Batch?

There’s no single definition, but here’s a general breakdown:

• Ultra-small batch: 10–30 units per style
• Small batch: 50–150 units per style
• Mid-size production: 200–500 units per style

Some of my clients start with just one size run per garment to test fit and customer demand. And that’s okay. The key is communicating this clearly with your patternmaker, sample room, and manufacturer from the start.

Small Batch Manufacturing: What to Expect When Producing 30–100 Units

Small batch sounds simple, but here’s what I always tell clients before we start:

1. Fewer units ≠ less work
You still need a tech pack, patterns, labeling, fabric sourcing, and QC just like a large brand does. Every detail matters even more when you’re only making 30 pieces.

2. Cost per unit will be higher
In small batch clothing production, factories often require the same setup time and labor whether you produce 30 or 300 pieces.

3. Finding the right partners takes time
Not all manufacturers accept low quantities. But small ateliers, sample studios, and local workshops often do. And they love working with passionate creatives. I help my clients find these hidden gems.

At Marcí by Jill, I support clients through both the sample stage and small batch production, often right here in my own studio or through trusted partners across Europe.

Understanding MOQ, Sizes & Colors: What “30 Pieces” Really Means

One thing that often surprises new designers is how 30 pieces doesn’t mean 30 of the same thing. A “30-piece run” might actually break down to something like:

• 10 Small Size
• 10 Medium Size
• 10 Large Size

And that’s just one colourway.

If you want to offer two colours, your production gets split again, so you’d end up with 15 pieces per color (5 in each size), which can start to feel very limited. This is why planning your size curve and colour strategy early on is so important. It affects everything from pricing to inventory photos to how confident you feel launching.

Another key concept is MOQ (Minimum Order Quantity). Some factories set MOQs per style, some per colour, and others per fabric type. It’s rarely black and white — and it’s something I help my clients negotiate or work around through flexible production setups.

So yes, 30 pieces is possible. But understanding what that really looks like helps you stay realistic, focused, and ready to launch smart.

My Experience with Small Batch Fashion Production

In my own design studio, I’ve worked on small batch collections with quantities as low as 15 pieces. Sometimes, it’s just me and my technician, working closely on fit, proportion, and drape. Other times, we partner with trusted European suppliers who understand the pace and passion behind startup brands.

There’s something incredibly satisfying about seeing a tight, focused run of garments come to life. Each one cared for like a mini work of art.

Who Should Not Go Small?

Small batch isn’t for everyone. If your brand relies on razor-thin margins or mass-market pricing, small runs may not be financially viable.

But if you’re focused on quality over quantity, want to build organically, and care about every stitch, small batch might be your secret weapon.

Marci Tip:

“Start with what you can do, not what the industry tells you you should do. A thoughtful 30-piece run can make more impact than 300 units sitting in storage.”

Final Thoughts

Small batch manufacturing isn’t about playing small. It’s about producing intentionally. Whether you’re building a capsule collection, launching your first signature piece, or creating a made-to-order brand, going small can be a powerful start if done right.

Ready to explore small batch manufacturing for your fashion brand?
Book a consultation or explore my design services to get started.