Garment Packaging & Branding 101: What Fashion Startups Need to Know
Startup Fashion Branding, Garment Packaging Tips & Manufacturer Insights
When you’re launching a fashion brand, you’re probably focused on fabrics, samples, and designs. But let me tell you—your garment packaging is just as important as the clothes themselves. It’s not just about protecting your product; it’s the first impression of your brand.
At Marcí Consulting, I work with early-stage brands every day, and I always say: your packaging is part of your product.It reflects your values, sets the tone, and helps your customer understand who you are—before they even try the garment on.
Let’s break it down.
1. Swing Tags: A Mini Billboard for Your Brand
A swing tag is the branded paper or fabric tag that’s attached to your garment with a string or pin. It usually includes your logo, size, price, and sometimes a message about your brand story.
Think of it like a tiny billboard—it tells your customer, “this is who we are.”
Included in a swing tag:
Logo and visual identity
Brand voice (a tagline, story, or QR code)
Size, price, barcode
Care message or fabric origin (if you want to highlight sustainability)
Marcí Tip:
Use swing tags to say something more than “Size M.” A little storytelling here goes a long way toward creating a lasting impression.
2. Woven Labels: Subtle but Strategic
Woven labels are the soft, fabric tags sewn inside your garments—usually at the neckline, waistband, or side seam. These labels can show your logo, country of origin, or care instructions.
They’re subtle, but they speak volumes about your brand’s identity and professionalism.
Key woven label types:
Main brand label (logo only)
Size label
Side seam or hem label (often with a message or brand icon)
Care & composition label
Marcí Insight:
The finish of your label—matte vs. glossy, soft vs. stiff—can completely change how a customer perceives your quality.
3. Polybags, Tissue & Custom Mailers: The Unboxing Experience
You’ve heard it before—unboxing matters. The layers of packaging between the factory and your customer’s hands say a lot about your standards and care.
Common packaging components:
Polybags – Plastic sleeves used to protect each garment. (We can help you find eco-friendly alternatives too!)
Tissue paper – Soft wrap to elevate presentation and reduce wrinkles.
Custom mailer boxes or compostable bags – The first thing your customer sees. Don’t waste this branding moment!
Marcí Tip:
Ask your packaging supplier about low MOQ custom options. Many now offer small-batch sustainable solutions perfect for new brands.
4. Barcodes, Stickers & Inserts: Wholesale & DTC Must-Haves
Even small brands need to think like big ones. Retail-ready barcodes, size stickers, and inserts help you look professional to buyers, press, and customers alike.
If you plan to wholesale or ship direct-to-consumer (DTC), these details help with:
Inventory management
Efficient packing
Polished presentation
We help you choose what’s necessary now, and what can wait until your next stage of growth.
5. Talking to a Packaging Manufacturer: What to Ask
When you're ready to source garment packaging manufacturers, be prepared with the right lingo and expectations. Many startups feel lost here—but this is something we guide our clients through step by step.
Here’s what to ask:
What’s your MOQ (minimum order quantity)?
Do you offer eco-friendly or recycled packaging?
Can I customize with Pantone colors, logos, or foil stamping?
What’s your lead time and cost per unit?
Do you offer samples or dummies before full production?
Marcí Insight:
Your packaging supplier should feel like a creative partner, not just a printer. Don’t be afraid to ask questions—it’s your brand on the line.
Packaging Isn't Just Extra — It's Essential
Whether it’s a recycled paper box with gold foil or a simple polybag with a thoughtful care card, your packaging reflects your values. It shows you’re intentional. It makes your customer feel seen.
At Marcí, we help clients with:
Garment packaging sourcing & supplier communication
Sustainable packaging strategy
Label/tag artwork & file preparation
MOQ and pricing comparison
Full production setup with your factory
Ready to Wrap Your Brand in Something Beautiful?
If you’re working on your first collection (or refreshing an existing one), don’t wait until the last minute to think about packaging. We’re here to help with every layer—from the hangtag to the box it ships in.
